Toast Worthy
Redefine the role of the can so that teens will love and purchase Coca-Cola again. There are situations that seem insignificant to other people, but to teenagers, it’s a big deal.
Surviving highschool
Learning how to cook
Passing your driving test
ACTIVATION
We created a special Coke vending machines that rewards you for giving high fives. Placed in places with high traffic of teens (Schools, Train Stations, Shopping Malls, cinemas etc.)
Outdoor
We created special Coca-Cola cans that highlights some of the achievements unique to the target group, that would not only inspire conversation, but also stimulate an increase in sales of Coca-Cola.