Suffocating Cities

Plastic pollution is more than just trash—it’s a silent enemy, releasing harmful toxins that poison our air, our water, and our cities. But our cities are calling out to us, and together, we can answer.

Outdoor

To shine a light on the crisis, we built a powerful metaphor: the suffocating grip of a plastic bag.

In our campaign, world-famous statues step forward as symbols of their cities, wrapped in plastic to show the chokehold pollution has on our environment. But they don’t just represent despair—they’re a call to action, urging us to break free from plastic’s grip and fight for cleaner, healthier cities.

Key Visuals

Memes

Stickers