Not your car? Not your problem!
Car ownership comes with costly(and sometimes painful) responsibilities. We highlight the freedom that drivers have with car2go because they don't have to worry about that.
Offline Engament 1
A "What happened to my car" installation will be placed in different parts of the city. Car owners will instinctively feel what it's like to be the owner of that vehicle.
Billboards will address the unfortunate realities of car ownership and present car2go as a
worry-free alternative.
Offline Engagement 2
Broken window decals will be placed on windows of parked cars, with a "You never know" message and a car2go coupon code on the other side.
Online Engagement
#car2go algorithm will find angry and/or sad tweets about stolen cars. The @car2go Twitter account will respond to the users, sympathizing with the woes of car ownership and offering car2go voucher.
Video Content
Compilations of different unfortunate situations that involve your car, ends with the tagline;
“NOT YOUR CAR, NOT YOUR PROBLEM.”
